Because make no bones about it, Venus looks ridiculous. The sparkling number that she has to pull down after every single rally, after every single ball exchange, after every single serve – well that is just not a practical choice for tennis, is it? Worse, it is an ugly dress, the kind of cheap-looking number that you might wear to go clubbing on a Saturday night. The butt-hugging fabric would be right at home when dancing to the latest beats by Drake and Jay-Z and hoping that you would get picked up around 3am when most men would be drunk enough to find you attractive. Venus’ goal may be to be found sexy and attractive. What she actually achieves is a pathetic level of absurdity.
But it is possible for an outfit to be outright sexy and not lose its performance edge. In this category I would include the burgundy and fuchsia dress that adidas developed for Ivanovic. It is a supportively boobtastic number with a simple figure-flattering A-line design, and an interesting color combination that would be attractive to ordinary players.